POS materials reinvigorate brand

Consumers in Cambridge will be seeing a change in their local Lakeland store as the kitchenware retailer looks to overhaul its window displays across the country. The retailer is looking to reinvigorate their window displays and point of sale display materials along the themes of ‘home baking’ and ‘grow your own’, which are felt to reflect the current trends in these difficult times.

Lakeland is working with the agency, Gratterpalm, to develop their new point of sale and window display materials. The overall theme is to reflect the British summertime using pastel and citrus colours and cardboard cut-outs of season produce, cupcake cases and images of scrapbooks in rustic, homely styles. This will be backed up with a commitment to value [Read more]

Cambridge leaflets promote tomatoes

Tomatoes have been given a boost after some flyer printing in Cambridge by Greenery UK meant that recipe leaflets were distributed to tomato lovers with fresh ideas on how to encourage them to use tomatoes in their cooking.

Greenery UK is a fruit and vegetable supplier that celebrated British Tomato Week by distributing sustainably grown tomatoes produced by one of their company’s own tomato growers. Along with Cornerways Nursery, a Norfolk based tomato growing company, Greenery UK went to Sainsbury’s supermarkets in Cambridge and Norwich, and also to Tesco’s head office, in order to promote their eco friendly home grown tomatoes. Cornerways Nursery is known for using no fuel for heat as all heat and power [Read more]

Billboards make a statement for Cambridge estate agent

This summer in Cambridge will see two giant 48 sheet billboards displaying the new branding of local independent estate agent TuckerGardner. The estate agents, to mark their 21 years in sales and letting and to reposition themselves and their brand in the marketplace, had tasked Cambridge based Mobas to create a campaign to evolve their brand identity for the present day. This will culminate in the unveiling of posters on two of Cambridge’s most prominent billboards around the city. Mobas is a creative design, digital and brand agency solving design and communication issues for businesses in Cambridge.

The brand evolution developed by Mobas is to incorporate all elements of the marketing mix from the creative concept, which will feature some of Cambridgeshire’s famous landmarks, to PR and advertising campaigns – including the [Read more]

New firm offering poster printing in Cambridge

Cambridge is famous for being one of the most beautiful parts of England, and has provided the backdrop for many a work of art or literary masterpiece. A new print firm in Cambridge is capitalising on the beauty of the area by offering poster printing in Cambridge of some of the city’s more famed images.

The new Cambridge printing company is called Works in Print and they’re making a name for themselves by offering prints of some Cambridge’s most famous and iconic landmarks. Works in Print is offering images of the famous King’s College, scenes of people punting on the river and images of the King’s Parade.

Works in Print is currently asking its customers and the local people of Cambridge to choose their [Read more]

Digital finishing event in Cambridge

There are many printing companies in Cambridge who are now involved with digital print technology, for example, brochure printing firms or stationery printers. There is a digital finishing exhibition taking place in March which should be of interest to Cambridge printing companies.

The exhibition is organised by Duplo International and will take place at Xerox supplier First Copy’s site in the city on 9-10 March. It follows on from Duplo’s London Calling and Digital North events.

There will be a variety of machines exhibited, including the Xerox 700 press, the Duplo Digital System 2000 bookletmaker, the DC-615Pro Multi Finisher and the DC-445 DuCreaser.

There will be specialists on hand. Print-On-Demand Solutions Group and [Read more]

Diversification and new markets

Printing companies around Cambridge will be seeking new sustainable markets, as business rides out the recession. This will be true for smaller firms offering business card printing in Cambridge, and other forms of stationery printing, right the way through to large volume litho printers.

Manufacturers of printing machinery may provide the clues as to the shape of print markets, post recession. Major offset press manufacturers KBA, Manroland and Heidelberg would appear to be looking at diversification away from their core offset presses business. For example, in December 2009 Manroland was granted its [Read more]

Cambridge print company acquired by BPC

Last year a Cambridge printing company, Burlington Press, went into administration and was acquired by another Cambridge based print firm, Bluepoint Cambridge.

Administrators, Tenon Recovery, were called in to oversee the administration. Tenon’s case administrator, James Prior, said:

“We are trading the business with a view to selling it as a going concern. We are hoping to reach a conclusion in the next week, but there have been a number of expressions of interest.”

The administrators negotiated with several interested parties. After much speculation the company was eventually bought by Mr. Jim Gilmore, the owner of Bluepoint Cambridge. Mr. Gilmore had also acquired another Cambridge printing firm, Call Printers, about [Read more]

Choose a fine rare print for Christmas

Are you a printing company in Cambridge looking for something a bit different to give to a special client for a Christmas present this year? There is an exhibition at Cambridge Book and Print Gallery which is open until 23rd December at their premises in Newham Road CB3 9EY.

Cambridge Book and Print specialise in works on paper by renowned artists. As well as offering quality drawings and watercolours there is also a range of original prints by British and American artists and signed rare books on offer.

The gallery and bookseller is a completely independent business who has acquired a reputation for [Read more]