Planning permission for banners in Loughborough

Businesses looking for companies offering banner printing in Loughborough will recognise the impact of advertising banners and the flexibility of the format. Advertising banners offer a great opportunity to allow a company to stand out and, due to their temporary nature, they can provide a fantastic targeting opportunity – particularly if you want to catch people on routes to specific events.

However, as great as banners can be for giving companies a perfect opportunity to target just where they want, it is important to remember the necessity to get the appropriate permissions for erecting banners or your brand may suffer. Particularly by the side of high traffic roads, banners may come under fire from health and safety regulations due to being so close to the side of the road.

Taking the example of a charity fete in Reading this month; their banners came [Read more]

Gatwick Airport Rebrands

The new owners of London’s Gatwick Airport, Global Infrastructure Partners, are looking to relaunch the airport with a new brand identity for Gatwick. They are looking to position Gatwick Airport as a challenger brand to Heathrow.

Global Infrastructure Partners acquired Gatwick Airport from BAA at the end of 2009 and has since unveiled a new visual identity for Gatwick, created by Lewis Moberly, a branding agency. The new blue and white imagery was developed to ensure differentiation of the airport from its main rival, London’s Heathrow airport.

As BAA is the more established brand identity with consumers, the new brand identity for Gatwick is to challenge Heathrow’s position and to be seen as a friendlier airport with a more human face in the customer’s eyes. Gatwick’s chief executive, Stewart Wingate, claimed that Gatwick is already seen as a friendly and enjoyable place to travel from and so the rebrand is to [Read more]

Drive sales on the high street in Loughborough

High Street stores in Loughborough may have found that sales fell throughout April due to pre-election uncertainty. According to a report in Marketing Week, figures from the British Retail Consortium indicated that like for like high street sales fell 2.3% against the same month as last year. It appeared that non-food sales were affected as it is thought that consumers were unnerved by the forthcoming election and it affected consumer confidence as consumers kept to essential purchases such as food over this period.

It is not all doom and gloom as the British Retail Consortium acknowledged that trends show that consumers are more willing to spend at this point than a year ago, but given the country’s deficit and the uncertainty around the [Read more]

Tory campaign trail hits Loughborough

There’s nothing guaranteed to require poster printing in Loughborough quite like a general election campaign, and the Conservative leader David Cameron ensured that Loughborough printers were kept busy in the last few days as his campaign trail hit the town of Loughborough yesterday.

David Cameron, who is standing for Prime Minister against Gordon Brown, addressed a crowd of supporters in Loughborough yesterday as he attacked the new Labour manifesto, which was also printed and released this week.

Cameron added that the Tory party is set to print and release its own manifesto today, and that it would offer something from different from that of the Labour party.

Cameron commented:

They will have seen Labour’s manifesto today and I can tell you, that is not going to change anything.

There is nothing new there, there is nothing [Read more]

The Sockman will promote Loughborough trade

If you are a local Loughborough retail trader, or even a local Loughborough brochure printer you will be familiar with the iconic Sockman sculpture. The statue is situated in the town centre and celebrates the town’s association with the hosiery industry.

Loughborough Town Centre Partnership, in conjunction with Charnwood Borough Council, plans to use The Sockman in a campaign to promote local traders, including printing companies in Loughborough. The Sockman will be used as the symbol on eco carrier bags, posters, flyers, roadside display boards and window stickers, which will be used in [Read more]

Loughborough print management merger

Print companies in Loughborough, from smaller companies printing letterheads and business cards to large print firms, will always be interested in mergers and expansion of other local printers. On the 1st July 2009, Loughborough based Winstonmead merged its sheet specialist company, Shepshed Knight, with Q3 Print Project Management, also based in Loughborough. The purchase of Q3 was completed on the above date for an undisclosed sum.

The company planned to relocate to Q3’s Print Project Management site by the end of 2009, bringing Shepshed Knight’s 13 staff with them. The new print management company was renamed Winstonmead Print after Shepshed Knight’s parent company. The newly merged company will now operate with a total of 30 staff. Staffing levels will be [Read more]