Posters drive London commuters to Costa

Commuters around London tube stations, such as at Potters Bar, will start to see an abundance of advertising and marketing activity from Costa Coffee around the city as the coffee shop chain hopes to raise awareness of their launch of new stores to rival competitors, Starbucks.

Costa Coffee will be pushing their new ‘metropolitan’ stores in their marketing efforts. The stores are aimed specifically at City customers and their lifestyles and, as the strap line for advertising says, it is “Something a little different from Costa”. The new store opens in London first and it is hoped that through express queues, loyalty cards and free Wi-fi, the ‘metropolitan’ stores will encourage Londoners to visit to either conduct a business meeting or get a coffee on the run.

The stores are to rival Starbuck’s ‘retro’ stores and the services offered by Costa are based on [Read more]

Heathrow highlights savings

Heathrow airport is planning to raise its profile as a shopping destination and pitch itself against the retail area of London’s West End by launching an advertising campaign with a creative that highlights its lower prices for various products.

In a direct comparison to the West End shopping district, Heathrow’s advertising campaign will run with the strap line “Heathrow shopping: The West End for less”, with the message backed up by the statement that stores around Heathrow airport are offering prices that are in the region of 15% cheaper in comparison to equivalent stores in the West End.

The advertising campaign is the first of its kind for Heathrow airport as it has not [Read more]

Economist posters ask the public

In their first big poster advertising campaign in two years, the Economist has launched a series of poster creative executions asking the public “where they stand” on a number of challenging issues. The Economist poster campaign will ask their audience to engage with them on controversial issues such as prisoners and their voting rights, legalising drugs or trading human organs.

The Economist is known in the world of outdoor advertising for using the medium well with iconic poster creative designs and is a long term supporter of billboard posters. The new creative designs are a departure from their classic red background/white text images and will run the strap line “Where do you stand?”. The UK publishers of the Economist hopes to engage a new pool of potential readers by demonstrating through their posters the kinds of issues and debates that readers can find within the publication.

The posters will run for two weeks on the London Underground and at London overland rail [Read more]

Avatar launched on DVD and Blu-ray

Retail marketing agency Bezier, who have an office in Poole, know the value of point of sale displays in driving sales, and have been working with a prestigious client, Twentieth Century Fox Home Entertainment, on the launch of smash hit film Avatar on DVD and Blu-Ray. Their POS work coincides with a launch event that the agency helped Fox to stage in London’s Oxford Circus at the HMV flagship store. For the launch event, the store was transformed into the World of Pandora through poster printing and POS, and exclusive merchandise was distributed to customers.

The point of sale displays formed an essential part of the launch to ensure that the Avatar DVDs and Blu-Rays become the consumer’s must have item for 2010. Such a big presence at point of sale was essential to achieve this, and Bezier worked with [Read more]

Election campaign means more poster printing

The general election is in full flow and the second of three live televised debates between the three main leaders has generated more interest than ever before. The confrontational style of the live debates has led to some critics claiming that UK politics is becoming too americanised, with too much emphasis given to voting for a personality, rather than a party’s policies.

However, one thing is for sure, the live debates have created interest where perhaps there was none. For example, just take a look at any street in the UK and you’ll notice a wave of posters in people’s windows, banners in their front garden and leaflets being displayed proudly. Poster printers in Potters Bar for example have responded to the demand for additional posters, banners and [Read more]

Young Potters Bar man takes on Mount Kilimanjaro

If you are a brochure and flyer printer in Potters Bar why not consider sponsoring a local young man in his quest to reach the summit of Mount Kilimanjaro? You could donate to his effort, or even print some flyers in Potters Bar to help him attract sponsors.

Tim Dixon, who only last year completed his A levels at Chancellors School, is determined to reach the summit of Africa’s highest mountain in an effort to raise funds for Childreach International. The organisation works to improve child living standards around the world by improving sanitation, rights and education.

Tim is now attending the University of Leeds and he has joined the Raising and Giving society (RAG), which has organised the climb on Kilimanjaro. He has completed several challenges in the recent past and he was one of the riders in the A to B team to cycle from Andorra to Britain, riding through the Alps. They raised £10,877.89 for Cancer [Read more]

Good choice of print companies in Potters Bar

Does your business need some new stationery printing, or perhaps some new brochures? If you are in business in or around Potters Bar and you have printing requirements you can find a good range of printing companies locally. Digital machinery has made the process of relatively small print runs quicker and more efficient. There are several print firms in the Potters Bar district who will be happy to supply your needs.

A typical example of a fast turn-around print company is local printer Solopress. The company has been in Potters Bar for over fifteen years and can supply business cards, flyers, leaflets, stationery, posters, stickers, Christmas cards and lamination. In fact the whole [Read more]

Using Potters Bar station made easier for commuters

It has sometimes been frustrating getting to work on time in Potters Bar when unforeseen problems occur on the rail network. Deadline based businesses, such as print companies in Potters Bar, can be highly inconvenienced if workers do not turn up for their shift on time.

Improvements were made to Potters Bar station in December 2008. Operators, First Capital Connect, in partnership with the local council made a big improvement to the station by building a new forecourt. The aim of the joint project was to make [Read more]

Potters Bar printers try something different in 2010

It may come as a surprise to learn that there are over 60 social groups active in and around Potters Bar. They cover everything from amateur gardening, art appreciation, bridge for beginners, card making and calligraphy; to mention just a few.

Group activities are published on the Potters Bar U3A website. A variety of activities and events are planned for 2010. For example, The London Walks Group is holding a meeting on 9th January to plan a three stage walk in 2010. The walk will start at the source of the New River and finish at Saddlers Wells. There will be three stages to the walk, the first on 5th June, followed by the second on [Read more]

New Potters Bar children’s centre needs printers

Hertsmere Leisure and the local council are shortly to open a new children’s centre in Potters Bar. Sure Start children’s centres are open to all families with young children. They are especially important to more disadvantaged families. They need to publicise the new centre in order to let mothers, carers and especially fathers, know of its existence.

Parents need to get involved with the centre and help in its development. Managers at Hertsmere Leisure are especially keen to attract the most disadvantaged parents in the community. When a new centre opens they cannot rely just on word of mouth in the community for publicity. They use a range of options, but by far their most valuable method is [Read more]