Importance of business cards

Business cards are a very inexpensive marketing tool and are often indispensable for small companies in Stoke-on-Trent in spreading their company message. A business card can be used to not only exchange basic contact details of your business but introduce your company and its brand identity to prospective clients and business connections.

Exchanging business cards is a non-aggressive way to market your company and its services to people as contacts often readily receive business cards and do not see the exchange of business cards as self promotion. Remember that when you hand out your business cards, people often pass them on to other prospective clients thus making business cards a very low cost but effective means of spreading the word about your company.

As well as the basic information of phone numbers, email addresses and company website, your business card is an opportunity to let people know what your company does. The company name does not always reveal this to contacts but a slogan or descriptive catchphrase on the business card can elaborate on this.

As your business card is often the first impression your company will make on a potential contact, ensure that your business card avoids the mundane. The appearance of the business card is of the utmost importance when creating the first impression. Ensure that the design and colours of your card are well thought out and that the printing stock is of high quality. There are companies offering business card printing in Stoke-on-Trent who will be able to provide quotations on high quality business cards.

Celebrating the window cleaners of Stoke-on-Trent

Window cleaners of Stoke-on-Trent will be getting the recognition they deserve for the hard work they do after some poster printing in Stoke-on-Trent brings us the latest of Strongbow’s advertising campaigns. Strongbow, the leading cider brand in the UK, is continuing with its ‘Hard Earned’ creative message by booking a series of outdoor posters on the back of a TV campaign featured around football to tie in with the World Cup, and also UK workers.

The posters and TV advertisements have been created by creative agency St Luke’s and the media buying has been done by Starcom Mediavest and continues on from the theme of their recent 60” TV ad which positioned the Strongbow drink as the ultimate refreshment earned after a hard day’s grafting. St Luke’s has created a further four executions to run [Read more]

Free family fun in Stoke on Trent

Printing companies in Stoke-on-Trent will have been busy recently as billboard posters are due to be posted around the city, and leaflets due to hit local doormats across the next few weeks, for a campaign to be launched by British Waterways.

British Waterways is using billboards and leaflets as broadcast methods to launch their campaign to encourage more people in the area to discover all that Britain’s canals and rivers have to offer. The campaign ‘Yours to Enjoy Anytime’ highlights that now the warmer weather is coming, whatever your age, you should embrace the great outdoors. British Waterways hopes to show that [Read more]

Celebrities flock to Stoke-on-Trent

When you think of Stoke-on-Trent, you probably don’t immediately think of A-list Hollywood celebrities. However, that’s just how a new Stoke-on-Trent poster printing campaign has tried to promote the latest retail development in the city.

Poster printing in Stoke-on-Trent to promote a new proposed shopping centre shows a selection of major celebrities enjoying the city for their weekly shop. The pictures have been seen around the city in a bid to drum up support for the development, which the council hopes would transform Stoke into a major retail destination.

Some of the celebrities seen in the retail development advertising campaign include British actor Jude Law, former Doctor Who assistant Billie Piper, Pirates of the Caribbean star Keira Knightly and [Read more]

More print firms offering complete solutions around Stoke-on-Trent

The printing industry around Stoke-on-Trent, and many other towns in the UK, has generally consisted of printing companies which have specialised in a particular aspect of the industry, for example, litho printing. If you are looking for brochure printing in Stoke-on-Trent, or volume litho runs, there is a good range of print firms which can fulfil your order. The difference today is that many more printing companies can offer complete solutions in-house, whatever your requirements.

The main reason for this movement in the printing industry is the continuing development of digital machines. Digital printing is now competing better on costs and there seems to be ongoing improvement with each new generation of [Read more]

Good choice of printers around Stoke-on-Trent

If you have a business in or around Stoke-on-Trent you are in a good location to find a suitable company to service your print requirements. If you are looking for a business card printers in Stoke-on-Trent or if you are looking for a complete high volume print solution there are many local printing companies to choose from.

A lot of longstanding litho print firms have now added a digital facility to their press room. The market for print on demand is continuing to expand. A good example of a local print firm which offers a range of services is Cipher Graphics. This company has [Read more]

First for Stoke-on-Trent city council

Last year Stoke-on-Trent City Council became the first in the UK to acquire a Ryobi’s 522GE press for their print section. The new press complemented the council’s existing Ryobi 3302 and Itek 975 offset press.

The new press is a two colour B3 format machine which was purchased from suppliers Apex Digital Graphics. Managing director and sales manager Mr. Neil Handforth said:

“The Ryobi’s 522GE was an ideal first machine for a start-up company or a great upgrade path for printers looking to move from portrait to landscape production”.

The City Council operates a DPX computer-to-plate system for their imaging requirements. The new press is capable of semi-automatic plate changing and has a PCS off-press control unit, which should prove to be a great asset in coping with the more [Read more]

Stoke-on-Trent print company aim to double turnover with Chinese Press

During the first quarter of 2009 a printing company in Stoke-on-Trent aimed to double its turnover by the summer. Staffordshire Printing invested in a new Chinese Sanxin YK522 printing press, which greatly boosted their two colour press capacity. Sanxin was acquired by Chinese press manufacturer Hans-Gronhi earlier in the year and are looking to establish a much more global presence.

Staffordshire Printing employs five staff. They worked out a good deal with UK supplier, Printers Superstore, which included a used DPX CTP system. The main reasons for choosing the Chinese Press were high specifications and competitive pricing. MD Ken Beresford said:

You could put it alongside anything else on the market and it wouldn’t [Read more]

Sign & Digital UK 2010 promises healthy orders again

Trader feedback following the Sign & Digital UK 2009 exhibition has been really positive. Orders were placed in the first hour of opening. Many of this year’s exhibitors have already rebooked for 2010. Companies operating in this sector of the printing industry can appraise a wide reaching range of products and attend business seminars, safe in the knowledge that they are at the sharp end of digital innovation.

This annual trade show has been operating for over 21 years.

Comments from exhibitors are very encouraging confirming that not only was business written every day but many high quality leads converted into [Read more]