Specsavers was ready for England’s World Cup exit

It seems that Optician retailer Specsavers had anticipated England’s early defeat at the World Cup and was ready with a campaign to cash in creatively on our departure from the football competition. Specsavers’ campaign creative used humour in its advertisement and focused on England’s disallowed goal in their final match against Germany, which ended in England’s defeat as they crashed out of the World Cup losing 4-1, before even reaching the quarter finals.

Specsavers’ in house creative agency devised the strap line “Goal line technology…. from £25” with an image of Specsavers glasses. The advertisement was devised for press and had to be ready in time to make the deadlines for the national papers, including The Sun, the Daily Mail and the Daily Star a few days later. Missing print deadlines can be a costly [Read more]

Royal Mail to launch new marketing service

Print companies in Ware who supply direct mail materials for businesses in the area may see an increase in orders following the news that the Royal Mail has launched a new online mail service for marketers. Marketers who are looking to send out unaddressed mail campaigns will be able to use the Royal Mail’s new service called ‘Customer Finder’ which will be offered online and should make it easier for advertisers to streamline their campaign data to meet certain requirements.

Royal Mail says that their ‘Customer Finder’ service should make it much easier for businesses that use its services for direct mail to target new consumers. Advertisers who are looking to incorporate direct mail campaigns, such as leaflet drops, will be able to support their national or regional broadcast television or radio advertising campaigns with leaflets targeted to [Read more]

Hertfordshire poster intrigue

The Hemel Gazette is reporting the story of a mystery artist who has created a poster that is being seen by thousands of motorists every day in the area, with the cryptic message “Do you want flat roads and clean Women? Vote Tophe”. The poster is tied to the side of the magic roundabout in Hemel Hempstead, ensuring that this locally famous landmark gives the most high profile location to the mystery artist’s message and reaches as many people as possible.

This is not the first of the posters to appear in the area. Posters first began appearing following bad weather in the region which left roads in a state, with several potholes. The initial posters were displayed on Hemel Hempstead’s Leighton Buzzard Road with the message to motorists reading “Hertfordshire Council Pothole Slalom Course”, to warn them of the hazards on the [Read more]

Real Ale Festival in Ware

Residents of Ware, in Hertfordshire, can’t fail to have noticed the posters and flyers around the area over the last few weeks promoting the Ware Real Ale Festival. The festival is an annual affair, and gives residents of Ware the chance to sample some of the rarer, and more exclusive ales and ciders from around the British Isles.

The festival itself took place on April 9th and 10th, and was held in the Arts Centre, at Ware’s Kibes Lane.

As well as offering some rarer ales from around the UK, the festival also represented good value for money for local residents as all ales were just £2.40 per pint. The beer festival also featured live music, so that you could enjoy [Read more]

Ware in Hertfordshire: lovely old town with good print services

Ware is a commuting town for London, with regular rail services between Ware rail station and London Liverpool Street. The population of the town is around 18,000 people and it is situated close to the county town Hertford. The modern name of the town dates from the Anglo-Saxon period when weirs were built to stop the invading Vikings from escaping in their longships after defeat by Alfred the Great.

The town’s main employer is GlaxoSmithKline which has a large plant in the town. The town also has many other small businesses like, for example, Brochure printing companies and litho printers. It is a town where you can find a solution to all of your printing requirements. One example of a good printing company in Ware is Pegasus Printing. The printing company was established in [Read more]

Hertfordshire print firms seeking growth in 2010

Printing companies around Hertfordshire, for example the stationery printers in Ware or the business card printers in Hatfield, will be looking for ways to increase turnover in 2010. Whilst this remains one of the major business challenges facing printing companies, it is now even more difficult to achieve due to the present economic climate.

A printing company in Hertfordshire, Falkland Press, is looking to increase its turnover to £2 million this year. The company has replaced their existing Heidelberg SM 74-6 with a new investment in a five-colour Heidelberg Speedmaster perfector. The Speedmaster XL 75 with coater is due for instillation in February.

Two new staff recently joined the company and the print firm is aiming to increase [Read more]

Ware Hertfordshire a Good Place for CDs

A lot of people believe that the music industry is undergoing a new renaissance due to new digital technologies and the Worldwide Web.

This was well demonstrated in December 2009 when the band Rage Against the Machine beat the X Factor finalist Joe McElderry to the Christmas number one spot. This was made possible by an internet campaign and the purchase of digital downloads.

Many artists are now producing their own CDs and choosing to promote themselves. This will be a convenient option for music artists in Hertfordshire. A printing company in Ware are well geared up to [Read more]